Services
Everything customer acquisition requires. Nothing it doesn't.
Every engagement is built around one objective: acquiring customers profitably. These are the disciplines I bring to that goal — individually or as an integrated system.
Growth Strategy & Consulting
Strategy before spend.
Most campaigns fail before they launch — in the planning. I provide the strategic layer that ensures every dollar has a job: market and competitor analysis, channel selection, budget modeling, KPI frameworks, and campaign architecture designed for your specific unit economics.
Ideal for: Founders and executive teams who need CMO-level thinking without the full-time hire; agencies augmenting their intellectual capital on complex mandates.
Digital strategy & channel planning- Media budget modeling & forecasting
- Campaign architecture & funnel design
- RFP / RFQ partnership & white-label strategy support
Paid Media Management
Full-service ad operations, run by a 25-year operator.
Set-up, daily management, and continuous optimization of high-performance campaigns across the platforms that matter: Google Search, Performance Max & Display, YouTube, Meta, Amazon, TikTok, LinkedIn, X, and programmatic DSPs for OTT, native, and display inventory. I monitor performance in real time — because you cannot succeed at what you do not measure — and report on it in plain language.
Ideal for: E-commerce brands, lead-generation businesses, and B2B companies with serious acquisition targets.
- Full-funnel campaign builds: prospecting → conversion → retention
- Daily optimization & real-time performance monitoring
- Transparent weekly and monthly KPI & ROAS reporting
- E-commerce, lead generation & B2B specializations
Conversion Web Development
Websites built to convert, not just to exist.
Twenty One Ton began as a web development consultancy in 2001, and it remains core to the practice: high-performance websites, landing pages, and conversion funnels engineered for speed, mobile experience, and measurable results — the destination your ad spend deserves.
Ideal for: Brands whose traffic outperforms their conversion rate — or whose site is quietly costing them customers.
- Full website design & development
- High-performance landing pages & conversion funnels
- E-commerce builds & optimization
- Analytics, tracking & measurement implementation
Lifecycle & Retention Marketing
The revenue hiding in your list.
Acquisition is only half the equation. I design automated email and SMS programs — welcome flows, abandoned-cart recovery, post-purchase upsells, win-back campaigns — that raise customer lifetime value and lower your blended acquisition cost.
Ideal for: Any business with a customer list it isn't systematically monetizing.
- Email & SMS automation flows
- Abandoned cart & post-purchase sequences
- List growth, segmentation & deliverability
- Retention analytics & LTV modeling
How I Work
Direct. Transparent. Accountable.
- 01
Diagnose
We start with your numbers: current performance, unit economics, goals. No discovery-phase theatre.
- 02
Design
Strategy, channels & creative approach — documented, justified, and tied to your KPIs.
- 03
Deploy
Campaigns launch with full tracking in place. Nothing runs unmeasured.
- 04
Optimize
Daily monitoring, weekly analysis, monthly strategic review. You always know what every dollar returned.
Ready to grow?
Deploy the tactician.
30 minutes. Your numbers, my read, zero obligation. If I'm not the answer, I'll tell you who is.
Reach me directly(416) 697-2728- Send an emailinfo@twentyoneton.com
Toronto, CanadaServing North America