01
What 25 Years of Ad Buying Taught Me About the AI Era
The tools are new. The buyer isn't. What actually transfers from a quarter-century of campaigns into AI-driven acquisition — and what you should unlearn.
Coming soon — ask me directly
Insights
Straight answers about digital growth.
Practical thinking on customer acquisition, paid media, and AI in marketing — written from the operator's seat, not the cheap seats.
From the Operator's Seat
What I'm actually seeing across live campaigns.
Digital marketing has never had more information — or less clarity. This is where I publish what's working in paid media right now, where AI genuinely moves the needle, and which "best practices" quietly stopped being true.
02
The Real Cost of a Customer in 2026
CAC benchmarks by channel, what's inflating them, and the levers that bring blended acquisition cost back under control.
Coming soon — ask me directly
03
AI Creative Testing: 10x Your Ad Variations Without Losing Your Brand
A working system for scaling creative production with AI while keeping strategy, voice, and quality under human command.
Coming soon — ask me directly
04
Before You Spend a Dollar
The pre-launch checklist I run on every campaign: tracking, unit economics, offer, funnel, and the one question most teams skip.
Coming soon — ask me directly
05
Retention Is the New Acquisition
Lifecycle programs that pay for the ads: welcome flows, winbacks, and post-purchase sequences that quietly double customer value.
Coming soon — ask me directly
06
Decoding AI for Marketing Teams
How to make a working marketing team fluent in modern AI workflows in 90 days — tools, training, governance, and the traps.
Coming soon — ask me directly
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"I spent three hours reading Andrew's book and it has transformed the way I do business."
— Reader & client, on the Twenty One Ton method