Karen (‘The Wabbit’) Wu is an extremely talented artist and creative director. She excels at creating deeply detailed brand executions and evolutions. She’s been a team member since early 2014 working on key client projects.
Previously with Publicis as Senior Art Director for 8 years, Karen worked at Ogilvy & Mather in Toronto. Prior to those years in between, she also worked as Associate Creative Director/Senior Art Director in Asia region, Wunderman Dentsu, Y & R (Hong Kong), Ogilvy & Mather (Hong Kong), Euro RSCG (HAVAS) (Hong Kong) and Saatchi & Saatchi (China).
In her career Karen has won several national and international awards of distinction for her advertising and creative work, including the following noteworthy achievements:
CAPLES Int’l Awards, Gold ECHO and CLIO Global Awards.
Her first year as junior Art Director at OM/HK, she won her first Int’l awards,
Conrad Hotel Asia Region Launch campaign ( Ogilvy & Mather, Hong Kong.)
Luerzer’s published, BOSCH ads – 2002
CAPLES Int’l Awards, CMA Awards of Silver, Gold & Merit with Canada Post,
Financial Industry B to B, (“Bring us your appetite” campaign ).
Creator of Allstream, the branding, identity and launch campaign
and won the business. – 2003
CANNES shortlisted, DM, (B to B, Canada Post Napkin & Financial Industry).
CMA Gold with Canada Post B to B to all US ad agencies campaign. (“Shed Light on a Bright International Market” DM).
CMA Silver with Allstream Customer Appreciation. (Wine Event Invitation).
CMA Merit with Allstream Brand Launch. – 2004
CMA Merit of Purina, Pet Priority Loyalty program, Online & DM.
HP Internal Awards of Event, Digital Entertainment System. – 2005
Rebranding of Rogers and won the business pitch – 2006
CMA Merit of Purolator, Take the challenge Online & DM Campaign – 2007
Won Master Financial & Insurance Inc. business. Branding building & identity -2009
Hilton Worldwide, 7 brands on-line rebranding.
Walmart International Ecommerce business pitch.
Metro Grocery Stores new products line in-store campaign – 2011
Mecca Ointment Branding launch P&G/Degree In-store pitch – 2012
Kraft Canada, Telecommunication/Mobile New Branding pitch,
Futura Loyalty & HomePhone Launch – 2013